Does the world need another concept store of the H&M group?
After my visit at the brand-new & other Stories shop in Stockholm I would definitely say YES!
Conceptional fashion from the design studios in Paris and Stockholm melt with a huge beauty range that leaves no desires unfulfilled. The store dissociates its self from the “Fast Fashion” sector towards more sustainability.With a sympathetic understatement they mostly work together with new face models & upcoming photographers, keep their packaging nice and simple, and if you hand in your used cream jar you get 10 % off on the next product.
The price range moves between H&M and COS and seems kind of fair compared to the high quality manufacture and material.
So in you are looking for an excellent opportunity to spent some money then check out the Berlin opening at the 12th.